Our Mission

The overall purpose of Taste of Africa Vibes is to engage all African communities and the Diaspora to come together and explore the richness, beauty, resources and endless opportunities that Africa has to offer. We are telling a new story while promoting and creating awareness about Africa tourism and its ecosystem.

Our Story

Born from a bold vision and fueled by passion, Taste of Africa Vibes (ToAV) emerged to reclaim and reframe how Africa is portrayed to the world. Founded by Nigerian visionary Jibola Oluseye Abati, ToAV is a digital movement that amplifies authentic African stories through community, creativity, and connection.

At its heart, ToAV is more than a platform—it’s a global tribe of storytellers: government changemakers, entrepreneurs, artists, influencers, and wanderlusters united by a common mission—to shift the narrative and celebrate the soul of Africa.

From the sun-baked coasts of Dakar to the bustling streets of Lagos, from the mountain plains of Cape Town to the pulse of the diaspora—ToAV captures the sounds, sights, and spirit of Africa. Through digital content, live events, and collaborative campaigns, the brand curates an immersive taste of the continent’s diversity, resilience, and rhythm.

Today, with a digital community of over 70,000 members and signature experiences like the Africa Travel Content Creator Conference (AFTCOC), ToAV is not just telling Africa’s story—it’s helping the world feel it.