About Us
Taste of Africa Vibes is currently Africa’s largest digital tourism platform on Facebook with over 69,000 members. The community members are from all over the globe and share the same passion—experiencing the greatness Africa has to offer.
Through Facebook and other digital platforms, a diverse global community—including government officials, business leaders, influencers, and content creators—comes together to change Africa’s narrative. United by a shared mission, they use storytelling and creative digital tools to showcase the continent’s authentic identity to the world.


Our Mission
The overall purpose of Taste of Africa Vibes is to engage all African communities and the Diaspora to come together and explore the richness, beauty, resources and endless opportunities that Africa has to offer. We are telling a new story while promoting and creating awareness about Africa tourism and its ecosystem.
Our Story
Born from a bold vision and fueled by passion, Taste of Africa Vibes (ToAV) emerged to reclaim and reframe how Africa is portrayed to the world. Founded by Nigerian visionary Jibola Oluseye Abati, ToAV is a digital movement that amplifies authentic African stories through community, creativity, and connection.
At its heart, ToAV is more than a platform—it’s a global tribe of storytellers: government changemakers, entrepreneurs, artists, influencers, and wanderlusters united by a common mission—to shift the narrative and celebrate the soul of Africa.
From the sun-baked coasts of Dakar to the bustling streets of Lagos, from the mountain plains of Cape Town to the pulse of the diaspora—ToAV captures the sounds, sights, and spirit of Africa. Through digital content, live events, and collaborative campaigns, the brand curates an immersive taste of the continent’s diversity, resilience, and rhythm.
Today, with a digital community of over 69,000 members and signature experiences like the Africa Travel Content Creator Conference (AFTCOC), ToAV is not just telling Africa’s story—it’s helping the world feel it.


Awards & Recognition
The exceptional work of our founder, Jibola, has earned him and the community numerous prestigious accolades. He has also taken on notable roles in the industry, as detailed in the list below. As a proud member of the Meta Leaders Network, and through his innovative leadership, he continues to advocate for ethical tourism, cultural preservation, and youth empowerment in the travel space.
- 🏆 Best Tour Guide & Young Tourism Personality of the Year (2021)
- 🏆 Domestic Tourism Promoter in Nigeria (2020–2023)
- 🏆 Facebook Accelerator Programme Winner for Sub-Saharan Africa (2022/2023)
- 🏆 Founder of the Year – FOYA Awards, Kenya (2022)
- 🏆 Africa Under 40 Awards (2023)
- 🏆 Tourism Personality of the Year – Golden Stars Awards, Nigeria (2025)
- 🎬 ITTFA Jury Member, South Africa (2023 & 2024)
- 🌍 Tourism Media Indaba, South Africa (2023)
- 🌍 Africa Digital Tourism Content Creator – IMEX 2024, Germany
- 🎬 ITFF Jury Member – Italy, (2025)